Thursday, May 29, 2008
The Responsibility Project
It all began when Liberty Mutual Insurance Company ran a TV commercial about people doing things for strangers. The response was overwhelming with thousands of emails and letters from people all over the country thanking them.
They thought, if one TV spot could get people thinking and talking about responsibility, imagine what could happen if they went a step further? So they created a series of short films. The website is an exploration of what it means to do the right thing.
They believe that the more people think and talk about responsibility, and even debate what it means, the more it can affect how we live our daily lives. And perhaps, in this small way, together, make the world just a little better.
Check it out at: http://www.responsibilityproject.com/films/
These films create a good point of discussion for home, school, or church groups.
Don't forget to check back for new films.
They thought, if one TV spot could get people thinking and talking about responsibility, imagine what could happen if they went a step further? So they created a series of short films. The website is an exploration of what it means to do the right thing.
They believe that the more people think and talk about responsibility, and even debate what it means, the more it can affect how we live our daily lives. And perhaps, in this small way, together, make the world just a little better.
Check it out at: http://www.responsibilityproject.com/films/
These films create a good point of discussion for home, school, or church groups.
Don't forget to check back for new films.
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